Terms of Service

Agreement

These terms are an agreement between you and Mena Shaker, doing business as VÉL ("we", "us") covering your use of the VÉL app and its analysis service. By creating an account or using the app you accept them. If you do not accept them, do not use the app.

You must be at least 13 years old (or older where your country requires it) to use VÉL.

What VÉL is

VÉL analyses photos of your hair together with your quiz answers and returns a reading: scores, a summary, and product suggestions. It is a cosmetic, general-wellness tool for understanding and caring for your hair.

Not medical advice

VÉL does not provide medical advice and is not a medical device. Nothing in the app — scores, summaries, "scalp health", product suggestions — is a diagnosis, treatment or cure of any disease or condition, and none of it substitutes for the judgement of a qualified professional.

If you have concerns about hair loss, scalp disease or any medical condition, see a doctor or dermatologist. Never disregard professional advice because of something the app told you.

Your account

Keep your password private and give us accurate information. You are responsible for activity on your account. We may suspend or close accounts that break these terms.

Free and paid features

Your scan — the score, summary, hair type and measured metrics — is free. Some features are paid: the product ritual, the Progress history, and rescans beyond your first scan. We may change what sits on each side of that line, but a reading you have already received stays yours to see.

Subscriptions and purchases

Paid access is offered as an auto-renewing subscription and, where shown, a one-time lifetime purchase. The price and renewal period are shown before you buy, and by purchasing a subscription you authorise the recurring charge.

Subscriptions renew automatically at the shown price until you cancel. Cancel any time in your App Store or Google Play subscription settings; cancellation takes effect at the end of the current billing period, and you keep access until then. Payment, renewal and refunds are handled by the app store you bought through, under its terms.

If a price increases, you will be notified in advance and the increase will apply only at a later renewal, with the chance to cancel first.

If you are a consumer in Canada, your provincial consumer-protection law applies on top of these terms and we do not ask you to give any of it up.

Product suggestions and affiliate links

Product suggestions are generated for your reading and are informational — they are not endorsements, and we do not guarantee any product's results, safety for you personally, availability or price. Check ingredient lists yourself if you have allergies or sensitivities.

As an Amazon Associate we earn from qualifying purchases. Where the app links to products, we may earn a commission if you buy through the link. This never changes the price you pay, and suggestions are chosen for your reading, not by commission.

Your content

Your photos are yours. You give us the limited permission needed to operate the app: to transmit your photos and quiz answers to our AI provider, analyse them, and return the result to you. That is the only use. We do not keep them on our servers, publish them, or use them for marketing or model training.

Only submit photos of yourself, or of someone who has clearly agreed to have their hair analysed.

Acceptable use

• Do not use the app for anything unlawful, or submit content that is not a hair photo taken for analysis.
• Do not probe, overload, scrape or interfere with the service, or attempt to bypass its limits or access controls.
• Do not reverse engineer the app except where the law grants that right regardless of these terms.
• Do not resell or commercially exploit the service without our written agreement.

AI results

Readings are produced by an AI model working from photographs. They are estimates, they depend on photo quality and lighting, and they can be wrong. Scores are a consistent way of tracking your own hair over time — not laboratory measurements, and not comparable claims about anyone else's hair.

Hair analysis results, scores and product suggestions are AI-generated from your photos and quiz answers and may contain inaccuracies. They are not a substitute for the judgement of a licensed dermatologist, trichologist or stylist, and we do not guarantee the accuracy, completeness or reliability of any AI-generated reading or suggestion.

Our property

The app, its design, its text, graphics and underlying software (together, the "content and marks") belong to us or our licensors and are protected by copyright, trademark and other laws. "VÉL" and our logos are our trademarks, and you may not use them without our prior written permission. These terms give you a personal, non-transferable licence to use the app for your own non-commercial purposes; they do not transfer any ownership to you.

Mobile application licence

If you downloaded the app through the Apple App Store or Google Play, that store ("App Distributor") is a third-party beneficiary of these terms and may enforce them against you.

You may not reverse engineer, decompile or disassemble the app except where the law grants that right regardless of these terms, and you may not use it to build a competing product or service.

By using the app you represent that you are not located in a country subject to a Canadian, United States or other applicable government embargo, and that you are not on any government list of prohibited or restricted parties.

Warranty disclaimer

The app is provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including fitness for a particular purpose and uninterrupted or error-free operation. Some jurisdictions do not allow certain disclaimers, so parts of this section may not apply to you.

Limitation of liability

To the fullest extent the law allows, we are not liable for indirect, incidental, special or consequential damages, and our total liability for any claim relating to the app is limited to the greater of the amount you paid us in the six months before the claim and USD 50. Nothing in these terms limits liability that the law does not allow to be limited.

Consumer laws in some places restrict how far a business may exclude or cap its liability to a consumer. Where that is the case, the limits above apply only as far as that law permits, and nothing here takes away a right it gives you.

Termination

You can stop using the app and delete your account at any time. We may suspend or end access for breach of these terms. Sections that by their nature should survive — your content permissions ending, disclaimers, liability limits — survive termination.

Governing law and dispute resolution

These terms are governed by the laws of Canada, without regard to conflict-of-law rules, and the courts of Canada have exclusive jurisdiction over any dispute these terms do not send to arbitration below.

Before filing any claim, you agree to try to resolve the dispute informally by contacting us at support@velapp.co; if it is not resolved within 30 days, either of us may start formal proceedings.

Any dispute not resolved informally will be settled by binding arbitration under the UNCITRAL Arbitration Rules, before a single arbitrator, seated in Toronto, Ontario, and conducted in English. This does not apply to a dispute over intellectual property rights, a claim related to theft, piracy, invasion of privacy or unauthorised use, or a claim for injunctive relief — any of those may be brought in court instead.

You agree to bring any claim only on an individual basis, not as a plaintiff or class member in any purported class or representative proceeding.

Wherever you live, this clause does not move you out of the courts your own consumer law entitles you to use.

Changes to these terms

We may update these terms as the app evolves. For material changes we will tell you in the app before they take effect; continuing to use the app after that is acceptance of the updated terms.

Contact

Questions about these terms: support@velapp.co or +1 647 300 1579. You can also write to us at PO Box 99900 EZ 346 033, RPO Tower Hill, Richmond Hill, Ontario L4E 1B2, Canada.